This student project focused on developing packaging designs for Alnatura’s affordable product range. The brief included a visual system for everyday grocery products such as rapeseed oil, canned tomatoes, tomatoes in Tetra Pak packaging and potato chips.
The aim was to create a coherent and accessible design language that communicates value, quality and recognisability across different product formats. Developed as part of a university course in 2024, the project explores how colour, typography and packaging structure can build a clear identity for a budget-oriented food line.
